The Millennial generation is quickly gaining a reputation for giving back to their communities, not by writing checks but by rolling up their sleeves and getting involved. So it makes sense that they are looking for more than just a paycheck from their employers. Generation Y strives to be engaged, to do meaningful work, and to make a difference. They are doing this at their jobs by seeking out and participating in corporate workplace giving programs.
Generation Y includes almost 80 million Millennials who are the next generation of employees. They will represent roughly 50% of the workforce by the end of the next decade. So, how can you attract these workers and turn them into productive, happy employees who could also be impactful corporate philanthropists?
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Utilizing Technology: At least one computer is found in the homes of most Millennials for sure which makes them truly connected to technology and with high standards for it. So, create an easy and quick navigation for your workplace giving technology.
Provide Variety: Millennials like choices. Give them a wide variation of charitable choices, and champion causes that are important to them. Having options will resonate with this generation.
Focus on Communication: Millennials like to have lots of information and share it. Your workplace giving program should include ways for workers to connect, make recommendations, and share their contributions. Provide updates to their network and allow them to share goals and accomplishments with their peers.
Stress Volunteerism: Millennials need to know they are making a difference. Research shows they would rather be involved in face-to-face volunteer opportunities than simply donating money to a good cause. They want to be leaders and make their mark on the world, so provide lots of volunteer opportunities for them to shine.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
Generation Y includes almost 80 million Millennials who are the next generation of employees. They will represent roughly 50% of the workforce by the end of the next decade. So, how can you attract these workers and turn them into productive, happy employees who could also be impactful corporate philanthropists?
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Utilizing Technology: At least one computer is found in the homes of most Millennials for sure which makes them truly connected to technology and with high standards for it. So, create an easy and quick navigation for your workplace giving technology.
Provide Variety: Millennials like choices. Give them a wide variation of charitable choices, and champion causes that are important to them. Having options will resonate with this generation.
Focus on Communication: Millennials like to have lots of information and share it. Your workplace giving program should include ways for workers to connect, make recommendations, and share their contributions. Provide updates to their network and allow them to share goals and accomplishments with their peers.
Stress Volunteerism: Millennials need to know they are making a difference. Research shows they would rather be involved in face-to-face volunteer opportunities than simply donating money to a good cause. They want to be leaders and make their mark on the world, so provide lots of volunteer opportunities for them to shine.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
About the Author:
Sebastian Troup likes blogging about corporate social responsibilities. For more information about philanthropic solutions for businesses and non profit organizations, or to find competitive advantage of corporate philantrophy, please check out the Truist.com website today.
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